A Brand for Latvia
Our preestablished ideas of any country is one of the results of a country’s branding. Attaching a label to a nation in order to make it easily recognizable and memorable can help a country make big steps in its development, making it a worthy investment. So where does the Eurovision Song Contest fit into this? The event itself is a chance for a country to engage in self-promotion. A country’s participation and ranking within the contest can bring many benefits, whether the nation’s brand is being strengthened, changed, or established. But depending on a country’s circumstances, the efforts for a nation to make their mark, especially in Europe, are nothing to scoff at. Latvia is no stranger to this predicament. Latvia shows a variety of different nation brand opportunities, which can be seen in its recent ESC performances, compared with their national identity and political context. This blog post will reexamine the elements featured in past blog posts and outline details which signa...